Welcome to Dark Universe

Mummies, Monsters, & Madonna! A Universal Monsters Universe Kind of Super Bowl!

super bowlSofia Boutella with Madonna

Super Bowl 51 is tomorrow and, if you’re like us, you’re looking most forward to the commercials. Universal has one slot during the big game and while the spotlight is going towards The Fate of the Furious and not The Mummy, let’s not forget about the love Universal has shown their big screen monsters in the past.

Taking a look through past Super Bowl’s, it was fun to enjoy a nostalgic walk into adventure and the macabre. While it’s disappointing that The Mummy doesn’t appear to have a spot during the Super Bowl this year, let’s take a look through time at some of the Universal Monsters finest moments in years past.

I. The Mummy (1999)

I don’t fully recall The Mummy having a Super Bowl spot. I was ten years old at the time and, admittedly, the Super Bowl did not mean much to me. Monsters did. I was highly aware of The Mummy and I remember seeing the commercials on t.v., but I don’t remember this one. It was only recently brought to my attention through some good friends and followers of UMU. So, I must give them credit for bringing this to my attention in the comments section.

II. The Mummy Returns (2001)

The Mummy Returns was easily one of the most anticipated of sequels during the early 00’s. The Mummy went on to becoming a modern day classic in the tradition of Indiana Jones so a sequel was very exciting. More Brendan Fraser and Rachel Weisz?! More mummies?! And the film debut of Dwayne “The Rock” Johnson?! Could you smell what The Scorpion King is cooking?!

III.Van Helsing (2004)

My memory isn’t as cloudy as Van Helsing’s was in the 2004 Stephen Sommers film; I remember that Universal debuted the first look at May 2004’s Van Helsing during Super Bowl XXXIX. It was exciting to get our first look at Sommers’ film, post Mummy, and starring Hugh Jackman, no less. Bringing to life the rest of the Universal Monsters – Dracula, Frankenstein’s Monster, The Wolf Man, Van Helsing was going to be wonderful. It had to be, right?

IV. The Wolfman (2010)

The Wolfman was a pretty big deal for Universal Monsters fans. He was the only other classic monster, outside of The Mummy, to be given a big screen remake/reboot. The process in bringing together this monster to the theater took a while and, in 2010, the Joe Johnston film opened the immediate Friday after the Super Bowl. We’re all glad this legend came to life.

V. Sofia Boutella Performs with Madonna

Before finding herself in film, Sofia Boutella was a back-up dancer for Madonna. You could read more about our new Mummy, Princess Ahmanet, in “Sofia Boutella: New Kind of Actress and Mummy.” I had the pleasure of seeing Sofia Boutella perform live during Madonna’s 2008 Sticky and Sweet Tour. Madonna was amazing and Sofia Boutella was a particular stand out. It has been exciting to see Boutella transition into film and in a big way following the success of her performances in Kingsman and Star Trek: Beyond! We’re all excited for her continued success and we can’t wait to see her as The Mummy in The Mummy. But before this June, let’s not forget that Universal’s “Princess” danced alongside The Queen!

Mummies, Monsters, and Madonna! That’s definitely our kind of Super Bowl!

Will you be watching the Super Bowl? Are there any commercials you’re looking most forward to seeing? Are your fingers still crossed for “The Mummy” to make an appearance? Let us know in the comments below.

(Steven Biscotti – @reggiemantleIII)

About the author

Steven Biscotti

Mild mannered reporter, Steven Biscotti, has an avid interest in all things comic books, movies, and music (especially pertaining to Coldplay.) He stands 5'7" tall and prides himself on being the same height as Tom Cruise. Steven's favorite monster movie? "The Mummy (1999)."

Readers Comments (8)

  1. I take it that when you said “It was only recently brought to my attention through some good friends and followers of UMU. So, I must give them credit for bringing this to my attention in the comments section.”, that’s referring in part to me?

  2. Yes, I’ll be watching the Superbowl! I’m looking forward to seeing all the movie advertisements! That’s really the reason I watch it in the first place. I’m curious to see what Disney’s spots are. My guess is they advertise Guardians of the Galaxy Vol. 2 and Pirates 5…but other contenders could be Beauty and the Beast & Cars 3.

    I even plan to watch the pre-game coverage as there will be advertisements for Ghost in the Shell and Life. Life is also expected to air in the post-game. I’m stoked to see Life. Combining horror with epic space visuals is going to prove irresistible for audiences come the weekend of March 24-26. I hope Life will be released in 3D. And I am curious to see if that could become a franchise for Sony. They desperately need an all around hit, and I think Life should deliver.

    And I’m thrilled that the premiere of 24: Legacy is coming right after the post-game coverage! So we’re certainly going to see Fox promoting the show big time throughout the commercial breaks. There should also be advertisement(s) for the Prison Break event series.

    I am still holding out hope that The Mummy gets advertised. It has been said Universal will be releasing at least one ad…as opposed to only one. Plus, the studios in some regard keep their plans close to the vest, and the Superbowl typically has a few surprise appearances each year. Last year I believe the surprises were 10 Cloverfield Lane (not sure if that was pre-game or during the game) and The Secret Life of Pets. Universal had at least two movies showcased last year (Pets and Jason Bourne), so we could very well get a surprise commercial for The Mummy. Last minute additions and changes happen every year behind the scenes, so we will see!

  3. Here’s my favorite “non-movie” commercial of Superbowl 2015. It’s simply delightful! I would love to see a new Marvel spot like this on Sunday!

  4. The Studio is hurting itself by not releasing a commercial for The Mummy during one of the most watched events in television.


Leave a comment

Your email address will not be published.