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The Mummy Arises As New Merchandise Debuts At B/HI Universal Showcase!

Universal Showcase

B/HI Universal Showcase unearths a sarcophagus full of merchandise from The Mummy!

Universal Showcase

BHImpact presented their annual showcase event for the Universal brand today on 18th Street in New York City. Outside of expected presentations of upcoming merchandise for Despicable Me 3 and Fate of the Furious, Universal’s The Mummy had a humble showing, ranging from apparel to toys.

Universal Showcase

Universal Showcase

Universal Showcase

Following this week’s NYFW, The Blonds Fall/Winter 2017 collection, inspired by The Mummy, was on display.

Universal Showcase

Universal Showcase

Universal Showcase

As expected, Funko’s POP vinyl line of The Mummy were displayed. Following this morning’s reveal of the vinyl figure concepts, Sofia Boutella’s Ahmanet and Mummy were on hand, as well as Tom Cruise’s Nick Morton.

Most surprisingly, their will be an apparel line for the upcoming Universal Monsters film, featuring imagery from the Alex Kurtzman directed film.

With New York Toy Fair taking place February 18th to the 21st, stay tuned for more on The Mummy and Universal Monsters, classic and modern.

*Photos by Rob Greenwood and Julian Cannon*

Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: The Mummy.

Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.

From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.

The Mummy is directed by Alex Kurtzman, from a script by Jon Spaihts, Dylan Kussman, and Christopher McQuarrie. The film stars Tom Cruise, Annabelle Wallis, Jake Johnson, Marwan Kenzari, Courtney B. Vance, Russell Crowe and Sofia Boutella. The film opens June 9, 2017.

(Joe Grodensky – @JoeGrodensky)

About the author

Steven Biscotti

Mild mannered reporter, Steven Biscotti, has an avid interest in all things comic books, movies, and music (especially pertaining to Coldplay.) He stands 5'7" tall and prides himself on being the same height as Tom Cruise. Steven's favorite monster movie? "The Mummy (1999)."

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