Funko CEO Brian Mariotti speaks about the “renaissance” of Universal Monsters, this year, at Funko.
Congratulations to Funko in winning 2017 Collectible of the Year and the People’s Choice Award at the TOTY Awards on February 17th.
Funko’s 12 days of reveals, held back in December 2016, revealed that the popular toy company would be releasing vinyl figures based off of The Mummy, starring Sofia Boutella and Tom Cruise. A few days ago, Funko released the first concept art for their The Mummy POP’s, which featured Sofia Boutella’s The Mummy, Ahmanet, and Tom Cruise’s Nick Morton. These three POP vinyls would later make their debut at B/HI’s annual Universal Showcase event held on 18th Street in New York City.
During a quite moment during this year’s Toy Fair, I had the opportunity to speak with Funko CEO Brian Mariotti in regards to their upcoming line of The Mummy POP vinyl figures and their work with the Universal Monsters.
Well, we don’t know a lot about the movie [The Mummy]. There’s been a lot of secrets. They’ve only unveiled a little – teaser trailers to us, they’ve shown us the art, but we are launching three POP’s to start. We’re also bringing back the classic Universal Monsters in Dorbz and then, also, in one of our blind boxes. Specifically in our blind bag product called Pint Size Heroes. There is a bit of a renaissance with us, this year, in the Universal Monsters.
There is a good deal of anticipation for The Mummy POPs, especially with the buzz surrounding the first POP vinyl figure of Tom Cruise. While The Mummy POPs were only on display at the Universal Showcase event, a release date was not provided. Funko CEO Brian Mariotti was more than generous enough to inform us that they will see release “about 45 to 60 days prior to the movie release.”
It’s very exciting to hear about the commitment Funko has to the Universal Monsters and it could not be more thrilling to learn that we’ll be seeing Funko Dorbz of the classic monsters. Funko previously released a now vaulted line of the Universal Monsters POPs, along with two waves of their ReAction figures. While Universal is set to reboot their classic monsters, starting with this June’s The Mummy, fans can rest assured of the upcoming “renaissance” of Universal Monsters products at Funko.
For more on Funko, make sure to follow them on Instagram, Twitter, YouTube, and Facebook. And, as always, stay tuned to Universal Monsters Universe for the latest on The Mummy.
*Universal Monsters Universe would like to thank Funko CEO Brian Mariotti for taking some time to speak with us during New York Toy Fair.
Headquartered in Everett, WA, Funko is one of the leading creators and innovators of licensed pop culture products to a diverse range of connected consumers. Funko designs, sources and distributes high-velocity collectible products across multiple categories including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. In 2015, Funko received a majority investment from ACON Investments, L.L.C, a diversified international private equity firm. As a leader in the large and growing $15 billion global licensed pop culture products market, Funko currently holds one of the largest portfolio of licenses and the rights to create tens of thousands of characters. Funko’s Pop! Vinyl is one of the most popular stylized vinyl collectibles on the market, selling millions of figures to collectors around the world. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
About ACON Investments
ACON Investments, L.L.C. is a Washington, DC-based international private equity investment firm that manages private equity funds and special purpose partnerships that make investments in the United States and Latin America. Founded in 1996, ACON has responsibility for managing approximately $4.8 billion of capital. ACON has professionals in Washington, DC, Los Angeles, Mexico City, São Paulo and Bogotá. For more information, visit www.aconinvestments.com.
(Steven Biscotti – @reggiemantleIII)