Celebrate The Mummy in IMAX with two new posters!
The new trend in going to the movies is to get a free poster when you attend the opening night of a film. The poster is usually a standard image used in a promotional ad or billboard. When it comes to The Mummy, the full fury of promotional advertising has been unwrapped. The film will have two–yes two–posters specifically for the IMAX premiere of the film the week of June 9th.
This poster is my personal favorite. While the image of Tom Cruise has been seen on other posters, the background is very different and very sinister. It invokes the fear and evil of a vengeful Ahmanet and what she has planned for our world. Sofia Boutella looks amazing in the poster and it really emphasizes the fantastic make-up done by Lizzie Georgiou and her talented team including her daughter Bella and Danielle Harding among many others.
This poster takes the sarcophagus image and re-imagines it. It is now bigger and the face seems to be watching Tom Cruise as he descends into the tomb. This is a new image of him as we’ve either seen the pose from the red poster or his face in a poster that harkens back to the movie Face/Off where one half is his face and the other half is Sofia Boutella. In order to get these posters, you must attend an IMAX screening of The Mummy. If you live in New York City, be sure to visit the AMC Loews Lincoln Square 13, which is one of the biggest IMAX theaters in the country!
As always, stay tuned to Universal Monsters Universe for the latest on The Mummy and the Universal Monsters Universe of films.
Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: The Mummy.
Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.
From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.
The Mummy is directed by Alex Kurtzman, from a script by Jon Spaihts, Dylan Kussman, and Christopher McQuarrie. The film stars Tom Cruise, Annabelle Wallis, Jake Johnson, Marwan Kenzari, Courtney B. Vance, Russell Crowe and Sofia Boutella. The film opens June 9, 2017.
(Joe Grodensky – @JoeGrodensky)